At that moment Martin Munkácsi (pronounced moon-kashi) took the picture that would make both his career, and photographic history. Until then fashion was a staged affair, using mannequin-like models in a musty studio. Here, on Lucile's face, her chin stretched resolutely forward, was a genuine, breathless grin, matched in ebullience by the triumphant billowing of the cape behind her. 'This was never done before,' Snow wrote. 'This was the first big innovation I introduced to Harper's Bazaar .'
Yep.
Woot.
http://fashion.telegraph.co.uk/news-features/TMG8597512/Martin-Munkacsi-father-of-fashion-photography.html
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